What Are The Greatest Changes In Shopping In Your Lifetime

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.

How to Find an Honest SEO International Internet Marketing Company

One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Live.com or AOL for your company’s product or service?Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.Last year, AdWords alone generated $3.4 billion for Google.With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing – thieves who know little more than how to cash your check and disappear quickly.So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?Third, what professional experience do they have in copy writing, journalism and research?Fourth, what practical experience do they have in programming?And last but not least, how long have they been working on the Internet?An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person – one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?
Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.What then would be the real acid test for securing a professional SEO – search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?Simply perform a search on Google for “Israel Internet Marketing” or “Israel International Marketing.”
If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: “How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?”Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best – Tel Aviv, Ra’anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company’s products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM – search engine marketing team. If you don’t see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like – keep walking.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.