How to Find an Honest SEO International Internet Marketing Company

One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Live.com or AOL for your company’s product or service?Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.Last year, AdWords alone generated $3.4 billion for Google.With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing – thieves who know little more than how to cash your check and disappear quickly.So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?Third, what professional experience do they have in copy writing, journalism and research?Fourth, what practical experience do they have in programming?And last but not least, how long have they been working on the Internet?An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person – one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?
Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.What then would be the real acid test for securing a professional SEO – search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?Simply perform a search on Google for “Israel Internet Marketing” or “Israel International Marketing.”
If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: “How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?”Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best – Tel Aviv, Ra’anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company’s products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM – search engine marketing team. If you don’t see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like – keep walking.

Looking For A Business

Finding a business to open is not as easy as it sounds. Pre-work is necessary if the business is to even survive. For example, when thinking about a brick and mortar store leg work is needed for location and the type business. First, an area is needed. One needs to search the target area and determine what businesses are already operating. That allows one to select a business that is new to that area, which assures customers. If the town or local area is not important, then choose a college town, with a location near the college. Second, the best location in any area is a street corner where there is heavy traffic, and with parking. Quickly it is seen that just renting a store building and filling it with products is not the best idea. Doing the homework is a must.An online business is harder to determine in some ways. In some it is easier. Setting up an online business is harder because the businesses are worldwide already. No doubt you have received all kinds of offers via email. And searching the Internet can be disheartening for it seems that anything and everything is already available. It is easier to set up online and cheaper running from free web sites to a some what costly dot.com. If you are fairly proficient with HTML, etc, then setting up a dot.com may not be very expensive. Cost up front then may not be expensive, and is likely less expensive than setting up a brick and mortar store.There are some keys, or thoughts, that can help.For a brick and mortar store location, as indicated above, and products are very important to keep down competition and be assured of customers. However the products should be repeat purchases, and the more frequent, the better. Fast food restaurants, grocery stores, and drugstores are apt to do well because of the repetitive buying, if they are not near or next to a chain. If one is setting up an independent business next to a chain with the same general products then there must also be specific items not carried by the chain, or the item quality must be better than the chain.A key item for an online business, even more than for a brick and mortar store is advertising. This can be done for free, or bought, but either way the store and particularly the products must be in front of surfers constantly. Either one must spend a lot of time advertising, or hire it done.Products should be unique, desirable, and useful. One can sell products that others have on the Internet if they can advertise better than the others, meaning getting your products up every time a surfer looks for your products or anything near to what you sell. Then you must have a good sales pitch.What about unique products. Take software for example. Can you find a programming student that is writing or has written, a useful software program and has not sold it ? That is possible at Universities and less likely among working programmers. Perhaps you could buy all rights to the software, or go into a partnership with the programmer. Then you have a unique product to sell.How about contacting a company, such as GE, and arrange to have a line of small products drop shipped for you ? That is a possibility.What about producers of children’s products. There are a raft of them from clothing to books, to toys. Would those producers drop ship for you.What are you expert at ? Write a book or manual explaining it in detail and sell it. Or perhaps begin a consulting service got that expertise.Then there is the possibility of outsourcing your own product where it can be drop shipped also. From books to you name it can be produced overseas in China, India, and other places.Do not jump in a pond, the Internet, crowded by others selling the same products. Think outside that box.Good luck at whatever you sell.

Network Marketing: Legitimate Business Opportunity or Not?

Network marketing is the chiropractic of the business world. I say this with authority and confidence because I am a chiropractor. For many years we were looked at as the charlatans of health care. In recent decades, though, the profession has made great strides in proving its value and validity, both through anecdotal evidence as well as solid research. However, in spite of this, I still hear prejudiced comments that we are not “real doctors.” We have come a long way, but we still have a long way to go.To anyone in the network marketing world, this story must sound very familiar. Just do an internet search on “Network marketing scams” and see the plethora of information that comes up. Even when you are doing a legitimate search on the topic, the search results are peppered with naysayers.I’m going to tell you something that not many people realize. It will immediately open your eyes up to the legitimacy of the network marketing industry. In current times, most well known (we’re talking Fortune 500 companies) traditional companies are involved in, or at least considering, how to sell their products through network and/or affiliate marketing. As an example, Discovery Toys markets their products exclusively through network marketing with sales figures that exceed $100 million. Sprint’ MCI and AT&T make their long distance phone service available through network marketing companies. Major chains like Best Buy and Target use affiliate marketers to market their stores and products.So, as the dark veil of scam has been lifted from network marketing just a little bit with that juicy tidbit of information, let’s put this negative image to rest once and for all, shall we?Here are the facts:1. MLM, or what is more commonly referred to as network marketing these days, has been around since the 1940s, with the vitamin company Nutrilite.2. In 1959, Amway was born. They eventually took over Nutrilite, and MLM never looked back.3. The success of Amway drew attention; hence multiple network marketing companies were born.4. The people who ruin it for everyone came along. They saw the potential for lucrative rewards, created a counterfeit version of MLM, and Ponzi and pyramid schemes were developed. This caused the network marketing business to become associated with the word “scam”.5. At the urging through petition by ethical MLM companies, the government established ethical practices for a reputable MLM company and clearly defined what MLM is.6. MLM companies that are really just pyramid schemes get closed up relatively quickly as a result of the laws that have been put into place.7. Since MLM came into existence, the industry has evolved into a wide array of companies with a diverse range of products to sell, good compensation plans, and tools to help their marketers build their own business. Despite all the bumps in the road, MLM is a thriving industry and a very good way to build a business for yourself.If the above is true, why does the negative image persist?Issues that enhance the “Network Marketing Scam” image are as follows:1. There is greater than a 90 percent failure rate in the industry because the people who sign up don’t take action. They then blame the business model and perpetuate the “scam” image.2. Just like any other start-up business, it takes time and effort to build this type of business. If people don’t start getting a 4 figure monthly residual income check after signing up a few people, they think it’s a “scam.”3. Relating to point number 2, the marketing tactics by people already in the business are not sound. Proper marketing must be done in order to create and duplicate success. Otherwise, the network marketing scam image is perpetuated when promises are made of riches and free time within weeks of joining, but in reality those promises cannot be kept.4. The laws that were meant to protect MLM also hurt the MLM image, unfortunately. The idea of pyramid selling is also a mentality, not necessarily just a business structure. So, with any MLM compensation plan, the attitude of pyramid scheme gets easily applied to it, and people immediately think “network marketing scam.”5. Most people you speak to about your network marketing business will never join you because it’s not for them. It takes persistence, perseverance, and maximum exposure of your business through solid marketing techniques to find the people who are cut out for network marketing.6. Network marketing gives people the impression it is easy to make money; the REAL truth is, network marketing is HARD.So, with everything I just told you, where is the good news in all of this? We have a reputable business model that has a somewhat tarnished reputation. It’s not as easy as it was once made out to be. You must ask yourself this question, then: Are you truly cut out for this business?Consider the following as you try to answer that question.· Do you want to continue working in a corporate job most of your life with the realization that you may never retire early and spend time with your family? For some people this is the easier route because at your J-O-B you just show up, put your time in, get your check, and leave. Not much effort besides what your job requires, and there is a guaranteed income, even if it’s not the amount you would like to have.OR… · Do you have an entrepreneurial spirit? Being an entrepreneur doesn’t mean you have to come up with an idea from scratch. You are just as entrepreneurial if you see an opportunity and create your own destiny based on how you present that opportunity to the world.My full and final assessment of network marketing is this: if you have ever wanted to own your own business, be your own boss, work from home, set your own hours, and not have a salary cap on how much you can earn, then you should consider network marketing. You must not enter this business, though, if you think it’s going to be easy, and you aren’t willing to put in the work.Do your due diligence; study the company (or companies) you are going to get involved in – in addition to the material they provide you, there are also websites that list the top network marketing companies. Learn about their products. Understand how you will get paid. Ask questions. Talk to other distributors. Assess whether or not you yourself can duplicate a successful business model within that company.Take your time with this decision. You are going into business for yourself. Once you figure out if you are ready to take your career into your own hands, move forward with confidence and a solid business and marketing plan.